As a British, privately owned, aluminium systems house one of our key strategic advantages is our ability to respond quickly to meet market demands. Be this in terms of complete new products or designing specific profiles for projects, our Design Engineers have created products that exceed the requirements of European and British security and weather standards as well as current Building Regulations such as Approved Document L.
To capitalise on this strength, in 2009 we introduced an innovation strategy into our business, to ensure all our aluminium systems meet the demands of British aesthetic and regulatory demands, now and in the future.Since 2009 our New Product Development Team have designed, developed and added over 10 new products into our portfolio, and a multitude of project specific profiles to leading architectural practices. This in a recession has meant that we have maintained our market share and are committed to growing the business in the future. Therefore by, promoting our key USP we hope that our architectural, contractor and fabricator clients will continue to trust in our ability to provide innovative solutions in such a competitive environment.